BRIEF

Create a message-driven social media campaign that may be adopted by Sci4NY to unify themes of work that have been done across many teams and two classes. In this case, my group's topic was "STEAM Education."

CONCEPT

Distill and visualize complex information for busy New Yorkers to become informed to make important decisions. The proposed campaign serves as an educational tool to make science interesting, relatable, and engaging. Through colorful gradients, simple typography, and a clear hierarchy, the campaign is able to be adopted and reused for a variety of message-driven campaigns.